Jun 172011

Holiday, Books, Consumer Products, Services, Travel, Fashion - almost everything is getting online in India. Why not??

I am very excited to share this article on how e-commerce sites or e-markets are emerging in India.

Internet is present in most parts of India now, and internet penetration and usage is ever-expanding in India. According to Internet World Stats, 81 Million people in India currently use internet. India has the fourth largest Internet World User Population after China, USA, and Japan. Table below is 2010 estimate and I will not be surprised if India is already world number 3 in terms of Internet Users Population.

Top 10 countries with highest number of internet users

Entrepreneurs have been taking advantage of India’s increasing internet population. Refer to my article on how marketing has changed over years with various stages of Industrial revolution and how business model has changed in Web 2.0. Similar to big US e-commerce sites such as Amazon.com, dealstobuy.com, orbitz.com etc, many e-commerce sites exist in India. The Indian e-commerce business is expanding by leaps and bound. By clicking 1-2 times on these sites, searching on Google or smart phones, and using easy credit cards payments, customers from any location of the world are shopping online tremendously. These websites not only make huge profits (many of these sites make profit in crores Rupees every month) from e-commerce business, but also create thousands of jobs. Incentive for customers for most sites is “DEAL”.

Some interesting Indian e-commerce sites:

  • deliciousnow: It is India’s first online gourmet store. With over 15 international brands, it features products under several categories – dairy, organic foods, bread and pastries etc.
  • zomato.com: It is an online food guide and a restaurant directory with listings for approximately 12,000 restaurants across 6 cities in the country – Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata and Pune. Value added offerings such as discounts and restaurant pictures are offered for select restaurants.
  • 99labels.com: It is only-for-members site which gives its members an opportunity to buy apparel, accessories, lifestyle products, sports gear, electronics and even furniture at 70% off.
  • yebhi.com: Being South Asia’s largest multi brand fashion e-store, Yebhi.com is the only shopping brand that ‘buys first and sells later’. It offers a myriad category of products and it is associated with over 150 prominent brands such as Hush Puppies, Pepe, Calvin Klein, etc.
  • naaptol.com: Naaptol is a leading online retail home shopping platform. It is India’s only product research engine which is a mix of offline and online retailers. It directs a consumer to make an informed decision when they make any purchase.
  • vamoose.in: It is India’s first Group Buying Travel, Leisure and Vacation web portal (both national and international destinations). The site features carefully planned travel deals with heavy discounts. Their tie-ups ensure you get the best travel deal. This site is like groupon and livingsocial for US and other countries. Other similar site is travelmartindia.com
  • olx.com: OLX is a free online classifieds site. Besides being a platform to buy, sell, exchange, and trade goods and services (including second hand goods) in your city, it also offers jobs, housing, cars, goods services, education etc.
  • bigindianwedding.com: It is a one stop shop for all wedding planning needs – finding a venue, a caterer, wedding couture etc.
  • staffoncontract.com: It is a unique B2B marketplace that brings together Demand-side (IT firms) and Supply-side (IT sub-contracting firms) in an organized manner to quickly find and deploy IT contract staff.
  • uRead.com: It has a close network of publishers and vendors, and carries books on thousands of subject categories from more than 10,000 publishers. The site offers the latest books in fiction, non-fiction and management. Other similar site: Flipkart.com

Some other retail sites are snapdeal.com, myntra.com, letsbuy.comfashionandyou.com, and homeshop18.com.

I have not used many of these sites so far, but I think this is a great business model (low investment and high revenue) in India’s ever-expanding internet penetration.

What do you think?

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