Sep 022011
 
Digital Advertising Data Integration

With multitude of digital data available for analysis on Internet, it is imperative to aggregate/ merge data to produce actionable insights. Let us understand digital data integration by two examples below. Display Advertising The difference between frontend and backend data for Display is explained in Table below. Why data aggregation is required? Several times impressions […]

Aug 232011
 
How to be Productive in Unproductive Meetings

Many a times, we are pulled into 60 minute meetings that hardly require 5 minutes of our contribution or gives us information that could be obtained as meeting notes equally effectively. We can try to save ourselves from such a meeting and if struck do some productive tasks during that time. How to avoid such […]