With multitude of digital data available for analysis on Internet, it is imperative to aggregate/ merge data to produce actionable insights. Let us understand digital data integration by two examples below. Display Advertising The difference between frontend and backend data for Display is explained in Table below. Why data aggregation is required? Several times impressions […]
Recently, I read Tribal Leadership from Dave, John and Halee, and I am really impressed with the philosophy of this book. This book tells that people fall in one of five stages of tribes. Stage 1 – Life sucks Stage 2 – My life sucks [other(s) is/are better than me] Stage 3 – I am […]
Hurricane Irene is about to hit New Jersey/New York area on Sunday August 28, 2011 and government and corporations are preparing for the worst. There are some lessons that Irene has already taught us. A common event can bring together people – Have you noticed that now people have a common topic to talk about. […]
Many a times, we are pulled into 60 minute meetings that hardly require 5 minutes of our contribution or gives us information that could be obtained as meeting notes equally effectively. We can try to save ourselves from such a meeting and if struck do some productive tasks during that time. How to avoid such […]