Do you know how data is collected when Advertisements are placed on various Websites? Excerpt from previous article Vendors and Tools in Web Analytics Data For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel […]
Do you make sure testing environment is stable? Suppose an Advertisement Campaign is running different Ad Types (Creative Types) with different format, different message etc? The task is to test which creative performed the best? For Examples: Two creative’s for ING that I found on CNN.com are below and the task is to check which […]
Mobile and Web Marketing is better than Traditional Marketing in terms of measurability, quick results, better targeting and ease of buying. Other benefit of Digital Marketing is that they push you higher in search engine ranking, allowing a brand to benefit even after ad has vanished. Is Mobile Marketing really picking up? Comparison of Mobile compared to Desktop Advertising Advantages of […]
Holiday, Books, Consumer Products, Services, Travel, Fashion – almost everything is getting online in India. Why not?? I am very excited to share this article on how e-commerce sites or e-markets are emerging in India. Internet is present in most parts of India now, and internet penetration and usage is ever-expanding in India. According to Internet World […]