Shilpa Gupta

I am Manager (Analytics) at Carat with more than 4 years of experience in Digital and Traditional Marketing Analytics. I am specialized in Web Analytics and Statistical Analysis, I write about insights on Analytics and how various business firms reap profit. Read my posts below or contact me through Contact us page.

Apr 232011
 
Increase traffic on your website - 8 ways to slice and dice website data

Struggling to increase web traffic? Slice and dice your website data to produce actionable insights and implement them to increase traffic. Here is how: Segment Data by various Traffic Sources: What percentage of traffic is coming from Display, Direct, Referral, and Search Engines? Search traffic might have higher intent than direct and referral traffic with […]

Apr 172011
 

In Outliers, Malcolm Gladwell explained that success arises of steady accumulation of advantages – 1) when and where you were born, 2) what your parents did for living, 3) what were the circumstances of your upbringing, and 4) the skills that people had for a long time suddenly became too valuable. Challenging our cherished belief of the […]

Apr 122011
 

Property matters are crucial for ones finances for the sheer reason of huge amount of money involved. It is dream for some and investment or survival for others. Some of many Indian Sites we can use for Real Estate Information are as follows: makaan.com was established with the mission to connect relevant buyers and sellers of real estate groffr.com – […]

Apr 112011
 

What is Marketing? Marketing is discovering what people want and need, and telling them a story about how they can get it from you. In Meatball Sundae, Seth Godin describes how the marketing landscape has changed over the years and how some organizations have aligned themselves to new changes and are successful, while others failed […]