Shilpa Gupta

I am Manager (Analytics) at Carat with more than 4 years of experience in Digital and Traditional Marketing Analytics. I am specialized in Web Analytics and Statistical Analysis, I write about insights on Analytics and how various business firms reap profit. Read my posts below or contact me through Contact us page.

May 092011
 

Do you feel lost by built up area, super built up area, carpet area, stamp duty and so on? Here is a glossary of the 7 most frequently used terms in the Real Estate industry so that you do not feel handicap when buying property in India: Carpet Area: The actual area you can use. The area on […]

May 042011
 
Vendors and Tools in Web Analytics Data Sources

Ad serving describes the technology and service that places advertisements on web sites. For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel to place their ad on CNN.com. How marketers and web […]

May 022011
 
Traditional Marketing vs. Digital (Interactive) Marketing

Why did Companies start shifting some of marketing dollars from traditional mediums such as TV or Print to Online? The following table compares the two marketing channels.   Traditional Marketing Digital (Interactive Marketing) Two Channels: Example TV, Billboards, Seminars, Postcards, Print, Public Relationship Efforts, Yellow Pages, etc. Display, Search, Social Media, Podcasts, Online Videos, Blogs, etc. […]