Do you know how data is collected when Advertisements are placed on various Websites? Excerpt from previous article Vendors and Tools in Web Analytics Data For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel […]
Do you make sure testing environment is stable? Suppose an Advertisement Campaign is running different Ad Types (Creative Types) with different format, different message etc? The task is to test which creative performed the best? For Examples: Two creative’s for ING that I found on CNN.com are below and the task is to check which […]
Following 11 characteristics make a Great Data Analyst. Segment Web Data to produce insights. The more you segment the data, the more insights you can produce. Refer to my previous article on how to slice and dice web data. Trending is the key: Trending data in various ways helps to produce insights. Trend current performance with […]
Ad serving describes the technology and service that places advertisements on web sites. For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel to place their ad on CNN.com. How marketers and web […]