Ad serving describes the technology and service that places advertisements on web sites. For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel to place their ad on CNN.com. How marketers and web […]
Why did Companies start shifting some of marketing dollars from traditional mediums such as TV or Print to Online? The following table compares the two marketing channels. Traditional Marketing Digital (Interactive Marketing) Two Channels: Example TV, Billboards, Seminars, Postcards, Print, Public Relationship Efforts, Yellow Pages, etc. Display, Search, Social Media, Podcasts, Online Videos, Blogs, etc. […]
What is Marketing? Marketing is discovering what people want and need, and telling them a story about how they can get it from you. In Meatball Sundae, Seth Godin describes how the marketing landscape has changed over the years and how some organizations have aligned themselves to new changes and are successful, while others failed […]