May 062011
 
The Art of WOO - promote your idea with charm

My team’s performance was suddenly getting invisible to stakeholders. We were facing resistance in implementing good ideas. Untrue bad words were more audible. I started to look for a book to fight politics. We needed means to persuade others that we are doing good job and we want to implement good ideas. That’s when I […]

May 042011
 
Vendors and Tools in Web Analytics Data Sources

Ad serving describes the technology and service that places advertisements on web sites. For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel to place their ad on CNN.com. How marketers and web […]

May 022011
 
Traditional Marketing vs. Digital (Interactive) Marketing

Why did Companies start shifting some of marketing dollars from traditional mediums such as TV or Print to Online? The following table compares the two marketing channels.   Traditional Marketing Digital (Interactive Marketing) Two Channels: Example TV, Billboards, Seminars, Postcards, Print, Public Relationship Efforts, Yellow Pages, etc. Display, Search, Social Media, Podcasts, Online Videos, Blogs, etc. […]