My team’s performance was suddenly getting invisible to stakeholders. We were facing resistance in implementing good ideas. Untrue bad words were more audible. I started to look for a book to fight politics. We needed means to persuade others that we are doing good job and we want to implement good ideas. That’s when I […]
Ad serving describes the technology and service that places advertisements on web sites. For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel to place their ad on CNN.com. How marketers and web […]
Why did Companies start shifting some of marketing dollars from traditional mediums such as TV or Print to Online? The following table compares the two marketing channels. Traditional Marketing Digital (Interactive Marketing) Two Channels: Example TV, Billboards, Seminars, Postcards, Print, Public Relationship Efforts, Yellow Pages, etc. Display, Search, Social Media, Podcasts, Online Videos, Blogs, etc. […]
I was 18.8 pounds over my normal weight and my BMI (Body Mass Index) was 24.9 (25 is overweight) when I decided that I want to attain healthy weight. I lost 10 pounds in 2 months and I will get my normal weight in next 2 months. bmi calculator Motivation In late Feb 2011, I was casually browsing web […]