Aug 162011
15 ways to grow professionally

Growing professionally gives an immense sense of self-actualization and it requires persistent effort. Before starting each work day, write down what you want to achieve today. At the end of each work day, analyze what you could achieve, and think what went well and what needs improvement. Keep yourself abreast with your area of work [...]

Aug 092011
Scope Creep - Causes and Solution

Addition of one more requirement or one more feature overall “Scope Creep” is one of the biggest causes of IT Project failure. If scope is well managed then it can be an up-selling, resulting in more revenue for vendor and joy for customer. On the other hand, if unmanaged it becomes a statistic and topic [...]

Aug 062011
Optimal Ad Frequency

Have you ever calculated the right or Optimal Frequency for your marketing campaign? You can save some marketing dollars by using Optimal Frequency (number of times customer see an ad before making a purchase). Methodology of Digital Campaign using user level data Before we delve into detail, let me mention that outcome can be a Click/Visit/Purchase. [...]

Aug 022011
Can Social Media help Project Management?

Past Saturday, I could not confirm my attendance for next Toastmaster’s meeting because I did not remember my work schedule for next Saturday. My iPhone carries information about my personal schedule (Apps, Facebook, personal email etc.) but my work schedule stays in work email and Sharepoint. Some amount of project information can be made available [...]