Sep 092011
 
Quick Guide to Demand Side Platform (DSP)

Ever wondered what is Demand Side Platform? Media buyers are using DSPs as another platform to buy media which is different than other forms of buying Display media. Current Media Buying Environment Online Ad inventory (placements for ad online) is more abundant and ever increasing with more sites, blogs, social networks etc. This means there [...]

May 042011
 
Vendors and Tools in Web Analytics Data Sources

Ad serving describes the technology and service that places advertisements on web sites. For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel to place their ad on CNN.com. How marketers and web [...]