Sep 092011
Quick Guide to Demand Side Platform (DSP)

Ever wondered what is Demand Side Platform? Media buyers are using DSPs as another platform to buy media which is different than other forms of buying Display media. Current Media Buying Environment Online Ad inventory (placements for ad online) is more abundant and ever increasing with more sites, blogs, social networks etc. This means there [...]

Sep 022011
Digital Advertising Data Integration

With multitude of digital data available for analysis on Internet, it is imperative to aggregate/ merge data to produce actionable insights. Let us understand digital data integration by two examples below. Display Advertising The difference between frontend and backend data for Display is explained in Table below. Why data aggregation is required? Several times impressions [...]

May 042011
Vendors and Tools in Web Analytics Data Sources

Ad serving describes the technology and service that places advertisements on web sites. For Example: If Intel asks Google DoubleClick DART to place Intel ad on, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel to place their ad on How marketers and web [...]