Jul 202013
 
What is bigger - Digital Data or Big Data?

Have you ever wondered which data, Digital or Big data is bigger? You might have guessed it right! As the name suggests, Big data is bigger than Digital data. Let us see how? What are some of Big Data Types? Big data includes structured, semi-structured, unstructured and multi structured data from various sources/channels. Structured data [...]

Sep 202011
 
12 Social Media Facts

Social Media has grown from postal service Persia in 550 BC to Wikipedia in 2001 to Twitter in 2006 and is continuously growing by different companies and individuals. An individual cannot imagine being in touch with friends without Social Media and companies cannot plan their marketing strategy without Social Media. Here are some quick facts about [...]

Sep 092011
 
Quick Guide to Demand Side Platform (DSP)

Ever wondered what is Demand Side Platform? Media buyers are using DSPs as another platform to buy media which is different than other forms of buying Display media. Current Media Buying Environment Online Ad inventory (placements for ad online) is more abundant and ever increasing with more sites, blogs, social networks etc. This means there [...]

Sep 022011
 
Digital Advertising Data Integration

With multitude of digital data available for analysis on Internet, it is imperative to aggregate/ merge data to produce actionable insights. Let us understand digital data integration by two examples below. Display Advertising The difference between frontend and backend data for Display is explained in Table below. Why data aggregation is required? Several times impressions [...]