Jul 012011
Digital Ad Serving Data Collection Methodology and Applications

Do you know how data is collected when Advertisements are placed on various Websites? Excerpt from previous article Vendors and Tools in Web Analytics Data  For Example: If Intel asks Google DoubleClick DART to place Intel ad on CNN.com, then CNN is the publisher, Intel is the advertiser or Brand Website, and Google DoubleClick technology helps Intel [...]

Apr 232011
Increase traffic on your website - 8 ways to slice and dice website data

Struggling to increase web traffic? Slice and dice your website data to produce actionable insights and implement them to increase traffic. Here is how: Segment Data by various Traffic Sources: What percentage of traffic is coming from Display, Direct, Referral, and Search Engines? Search traffic might have higher intent than direct and referral traffic with [...]