Jun 282011
Effective Creative Testing

Do you make sure testing environment is stable? Suppose an Advertisement Campaign is running different Ad Types (Creative Types) with different format, different message etc? The task is to test which creative performed the best? For Examples: Two creative’s for ING that I found on CNN.com are below and the task is to check which [...]

Apr 122011

Property matters are crucial for ones finances for the sheer reason of huge amount of money involved. It is dream for some and investment or survival for others. Some of many Indian Sites we can use for Real Estate Information are as follows: makaan.com was established with the mission to connect relevant buyers and sellers of real estate groffr.com - [...]

Apr 112011

What is Marketing? Marketing is discovering what people want and need, and telling them a story about how they can get it from you. In Meatball Sundae, Seth Godin describes how the marketing landscape has changed over the years and how some organizations have aligned themselves to new changes and are successful, while others failed [...]