May 022011
 
Traditional Marketing vs. Digital (Interactive) Marketing

Why did Companies start shifting some of marketing dollars from traditional mediums such as TV or Print to Online? The following table compares the two marketing channels.   Traditional Marketing Digital (Interactive Marketing) Two Channels: Example TV, Billboards, Seminars, Postcards, Print, Public Relationship Efforts, Yellow Pages, etc. Display, Search, Social Media, Podcasts, Online Videos, Blogs, etc. […]